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Dumb Ways to Die, Australian Safety Song, Tops the Viral Video Chart

dumb ways to die
A frame from the “Dumb Ways to Die” video. (YouTube)

Finally, something has grabbed the spotlight from Psi and the Gangnam Style videos.

The McCann ad agency in Melbourne, Australia, created a 3-minute song and animated Public Service Announcement for Metro trains in Melbourne. Then, they released it on the social websites November 14. Two and half weeks later, it’s the number one viewed video on YouTube.

It’s called “Dumb Ways to Die” and it animates some gruesome deaths before it gets to the heart of its message – train track safety.

Warning!! This SSS (stuck song syndrome) song will stick in your brain for the rest of the day…week…longer….

Oh, the parodies are growing by the minute. I’ll present a pretty cool one tomorrow.

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