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How Much Will Americans Spend on Easter Shopping?

pleeker, Flickr

A note from Steve Fullerton, KLYQ –
Read this article…and at the end find out how you can save some money and have a great time with a little thing our radio stations are doin’! –steve

Now that Americans have had some time to pay off those Christmas bills, it looks like they’re ready to open their wallets for another holiday — Easter. But how much will each of us drop on things like candy, gifts and Easter dresses?

According to a survey from the National Retail Federation, consumers nationwide will spend a total of $16.8 billion, or about $145 per Easter shopper. That’s an 11 percent bump over the numbers seen last year, helped along by retailers who are rolling out the spring sales, unseasonably warm weather, and an improving economy.

And brick-and-mortar stores aren’t the only ones welcoming the glad tidings — 40 percent of shoppers plan to spend their Easter dollars with online retailers.

So what will the average person buy, and how much will he or she spend on each type of purchase?

  • Clothing: $26.11
  • Candy: $20.35
  • Easter dinner: $44.34
  • Gifts: $20.57
  • Flowers: $10.50
  • Cards: $7

[Los Angeles Times]

OK, there’s the story.
Now, here in Western Montana there are dozens of Easter Egg Hunts. We at Townsquare Media have a pretty big one. We call it the East Treat Hunt and it’s at the Missoula County Fairgrounds the day before Easter. Check the link and then plan to bring the kids.

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