The message was clear - distracted driving kills. The Missoula, MT group of stations of Townsquare Media have been presenting that message at high school assemblies up and down the Bitterroot Valley this month.
Hamilton High School held the most recent assembly Wednesday afternoon. The over-500 student population watched the presentation at the Performing Arts Center.
Aaron Traylor of 107.5 Zoo FM and general manager Shawna Batt have worked with local public safety groups and law enforcement to spread the word about the dangers of texting and driving.
Townsquare Media provided colorful thumb bands for the students to wear after they've signed the pledge not to text while driving.
The TXTING KILLS MONTANA program continues in Western Montana.