The Oktoberfest First Friday celebration in downtown Hamilton will feature this year's "Mammo Men," who are local guys dressing in pink and raising money all month to help support the Mammography Fund at Marcus Daly Memorial Hospital in Hamilton.

The Aid for Mammography fund helps low income women pay for the screening. At least two lives have been saved by the fund in the past year. The account was started by the Hamilton Soroptomists over 10 years ago. Money raised during October will be matched by Marcus Daly Memorial Hospital, where the local mammography lab is located.

The Mammo Men take their roles seriously and each tries to raise more money than the other. At First Friday in November in Stevensville, a winner will be announced. At the Hamilton Friday event, they will be in full costume and are being judged in a costume contest.

Music on the street Friday will be from the local band Joan Zen. There will be late openings by stores, each with their own "Sprinkle Pink" specials that also will help the mammography fund. Sprinkle Pink is the blanket name for activities throughout the valley as part of Breast Cancer Awareness Month.

During the evening, local Zumba instructors will be having some fun with a Conga-type line to the Ponderosa Bar, where there will be "Zumba at the Pondy."

Everything starts at 6 p.m., with the 200 block of Main Street blocked off for pedestrians, who are encouraged to wear pink. Stores have decorated their windows in pink and the Hamilton Downtown Association has ramped up the fundraising over the past two years.