Like most wives, I love to torture my husband by handing him my purse to hold when we are in a store. In fact, sometimes I will find something to try on that I’m not even interested in buying, just so he has to hold my purse. I know this is cruel but it is also really funny. Sometimes I even point and laugh at him when he’s holding it. He usually just rolls his eyes and tosses the purse at me.

This is a sneaky thing we women do to exact revenge on our men. Male purse holding is revenge for bacon stripped underwear that we are expected to watch instead of men just throwing them away. It is revenge for throwing your dirty clothes right next to the laundry hamper but never being able to make it inside the hamper. (Which is strange since he played varsity basketball all four years of high school.) Finally, it is payback for never hearing the child that wakes up in the middle of the night.

This video is the man’s answer to dealing with the woman’s purse holding revenge. I have to admit that it is clever. However, I am a bit offended at how the man in the commercial treats the purse. He whips out a gray plastic bag and scoops the purse into it like a steaming hot pile of doggy do.

Joy Larson is the mother of four boys, graduate of the University of Montana, animal lover and writer.