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Picking A Catchy Tagline for the Bitterroot

tourism meeting
Members of the audience selecting ‘taglines’ from wall displays. (KLYQ Photo)
Four phrases describing the Bitterroot Valley to tourists made it through a selection process at a meeting Wednesday in Hamilton.

The Ravalli County Tourism Business Improvement District, a coalition of lodging establishments in the valley, held the morning session for those interested in tourism. The group had already collected ideas from the general public and added a few more late additions at the meeting.

Marie Christopher of the group said the tagline will be used in advertising and on websites to publicize the valley as a ‘do not miss’ part of anyone’s vacation time in Montana.

The four lines selected:

  • Montana’s Playground
  • As West As It Gets in Montana
  • Breathe in the Bitterroot, Exhale the Wonder!
  • Where Montana Begins
  • Christopher said the selections will be sent to the professional group working with the District and the final decision will be one of the four slogans or a combination of them.

    The meeting also included presentations and information from the Montana Office of Tourism and Glacier Country-the Montana tourism district that includes Ravalli County.

    Christopher said they had a new website promoting the Bitterroot Valley. It is

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