Picking A Catchy Tagline for the Bitterroot
Four phrases describing the Bitterroot Valley to tourists made it through a selection process at a meeting Wednesday in Hamilton.
The Ravalli County Tourism Business Improvement District, a coalition of lodging establishments in the valley, held the morning session for those interested in tourism. The group had already collected ideas from the general public and added a few more late additions at the meeting.
Marie Christopher of the group said the tagline will be used in advertising and on websites to publicize the valley as a ‘do not miss’ part of anyone’s vacation time in Montana.
The four lines selected:
Christopher said the selections will be sent to the professional group working with the District and the final decision will be one of the four slogans or a combination of them.
The meeting also included presentations and information from the Montana Office of Tourism and Glacier Country-the Montana tourism district that includes Ravalli County.
Christopher said they had a new website promoting the Bitterroot Valley. It is VisitBitterrootValley.com