The Oscars may not carry the same amount of commercial clout as the Super Bowl, but it still offers advertisers an opportunity to appeal to a very specific audience. In this case, it’s Apple and legendary filmmaker Martin Scorsese teaming up to sell the cinematic potential of the iPad. And yes, this commercial wants to tug on your heartstrings.
Like it or not, music has been devalued to the point that a free album from one of the world's biggest bands is a cause of genuine annoyance (and/or more legitimate privacy concerns) for a lot of listeners.
Apple unveiled two new iPhones, the 5S and the 5C, on Tuesday afternoon, in addition updates to iTunes and its mobile operating system, iOS. Here's what's new (updated with pictures from the presentation below):
Siri, iPhone's voice-activated personal assistant, has a reputation of being kind of a jerk. Sure she's a tad snarky and sometimes sarcastic, but she's totally misunderstood, guys. In fact, Siri's actually pretty darn funny!
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