If there were any lingering doubts about the popularity of Star Wars in the year 2015, Star Wars Celebration killed them. Ruthlessly. When the the live-streamed panel for Star Wars: The Force Awakens premiered the second trailer for J.J. Abrams’ wildly anticipated sequel, you could feel the internet quiver and shake underneath the weight of the hype. It was a staggering event that made the next few geek-friendly trailers released in the following days feel like small potatoes in comparison. And yes, this hyperbole is backed up by raw numbers: the second trailer for The Force Awakens shattered the record for most trailer views in 24 hours.