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Etch A Sketch

Etch A Sketch

Etch a Sketch
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Etch A Sketch Inventor Dies at Age 86

Andre Cassagnes, the man responsible for inventing the venerable Etch A Sketch, a toy that inspired countless children ever since it was introduced in 1960, has died at age 86 in France.

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Ohio Art
Ohio Art
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Etch-A-Sketch Responds to Mitt Romney Gaffe

Last week, Mitt Romney‘s campaign adviser, Eric Fehrnstrom, likened his candidate’s plan to retool and change message once he secured the GOP nomination to the classic toy the Etch-A-Sketch. “You can kind of shake it up and we start all over again,” Fehrnstrom said during the now notorious CNN interview.

While changing courses for a general election is pretty standard practice, it’s not something a presidential candidate’s adviser is supposed to brag about. Let alone explain so colorfully, as Fehrnstrom did.

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Ohio Arts / Patrick Smith, Getty Images
Ohio Arts / Patrick Smith, Getty Images
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Political Gaffe Helps Etch A Sketch Sales Skyrocket

During an interview earlier this week, an advisor to Mitt Romney inadvertently made a comment that is now likely to stick with the GOP hopeful for the duration of the campaign season, and it’s lead to a boom in sales for a very old and largely forgotten toy: the Etch A Sketch.

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