AM 1240 KLYQ » Etch A Sketch

Etch A Sketch Inventor Dies at Age 86

Donald Deane — Mon, 04 Feb 2013 15:33:22 +0000

Andre Cassagnes, the man responsible for inventing the venerable Etch A Sketch, a toy that inspired countless children ever since it was introduced in 1960, has died at age 86 in France.

Etch-A-Sketch Responds to Mitt Romney Gaffe

Jeremy Taylor — Fri, 30 Mar 2012 14:48:39 +0000

Last week, Mitt Romney‘s campaign adviser, Eric Fehrnstrom, likened his candidate’s plan to retool and change message once he secured the GOP nomination to the classic toy the Etch-A-Sketch. “You can kind of shake it up and we start all over again,” Fehrnstrom said during the now notorious CNN interview.

While changing courses for a general election is pretty standard practice, it’s not something a presidential candidate’s adviser is supposed to brag about. Let alone explain so colorfully, as Fehrnstrom did.

Political Gaffe Helps Etch A Sketch Sales Skyrocket

Shauna Wright — Fri, 23 Mar 2012 15:24:13 +0000

During an interview earlier this week, an advisor to Mitt Romney inadvertently made a comment that is now likely to stick with the GOP hopeful for the duration of the campaign season, and it’s lead to a boom in sales for a very old and largely forgotten toy: the Etch A Sketch.