theaters

Coming Soon to a Theater Near You: Jungle Gyms
Movie theaters are in an arms race of amenities. Better chairs, more legroom, better food options, alcoholic beverages, meals served right at your seat; in the last few years, exhibitors have done whatever they can think of to drag people away from their computers and televisions. The latest gimmick…
AMC Now Says It Won’t Allow Texting in Its Theaters
Just days after confessing, in an interview with Variety, that he was open to the idea of allowing texting in some of his movie theaters, AMC CEO Adam Aron has reversed course. Non-texters, you can continue to patronize AMC; in a statement, Aron announced that “there will be NO TEXTING ALLOWE…
Requiem for a Movie Theater (And Maybe All Movie Theaters?)
The Ziegfeld Theater isn’t much to look at from the outside. True, it has that old-fashioned marquee, with the little light bulbs and the name “Ziegfeld” written in perfect cursive, as if God himself signed his name to a building. But otherwise its exterior is totally nondescrip…
‘Jaws’ Is Coming Back to Theaters For Its 40th Anniversary
On June 20, 1975 a movie about an angry fish opened in about 500 theaters around the country. It was called Jaws, it was directed a guy named Steven Spielberg, it was scary as hell, and it changed the world forever. Its unique release strategy (wide instead of limited), intense television marketing …
AMC Switching Its Theaters to Reclining Seats, and Fewer of Them
Good news for people who want bigger, more comfortable seats at the movie theater: AMC is trying out a new strategy, renovating several of their existing theaters to replace their traditional seats with bigger, reclining seats. There's just one catch: there will be fewer seats in every auditori…