movie theaters

What’s It Like to See ‘Batman vs. Superman’ in 4DX?
Movies are the most immersive art form ever created. At their best, they are almost literally transportive. But apparently, they’re not quite immersive or transportive enough. Over the last couple years, studios and exhibitors have hatched up a series of new gimmicks designed to bring custome…
In-Home Screening Room Draws Support From Major Filmmakers
Last week, we took note of a new business venture called Screening Room spearheaded by Napster founder Sean Parker. The proposed service would digitally stream the latest major-studio theatrical releases into the confines of private American homes for a hefty estimated fee of $50 on the same day as …
Requiem for a Movie Theater (And Maybe All Movie Theaters?)
The Ziegfeld Theater isn’t much to look at from the outside. True, it has that old-fashioned marquee, with the little light bulbs and the name “Ziegfeld” written in perfect cursive, as if God himself signed his name to a building. But otherwise its exterior is totally nondescrip…

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